GIST Impact, a global leader in science-based impact data and analytics, is pleased to announce its partnership with Flourish, the world’s first “Truth Marketing” agentic AI platform. In a regulatory environment where greenwashing fines can now reach 10% of a business’s global turnover and public scepticism is rising, businesses need tools that turn ESG complexity into clarity – and compliance into creative confidence. Together, GIST Impact and Flourish aim to deliver exactly that.
This partnership will empower businesses, notably Chief Marketing Officers, to unlock science-backed insights and evidence from across their value chains in service of bold, credible, and trust-building marketing. Businesses will now be able to bring the accuracy, traceability, and transparency of GIST Impact’s comprehensive impact database of over 17,500 companies into Flourish’s agentic framework for sustainable marketing claims.
“When it comes to communicating sustainability, marketing teams are caught between rising expectations and rising risks. Our partnership with Flourish equips them with decision-grade data from GIST Impact, so they can tell real stories that stand up to scrutiny, and inspire action.” – Mahima Sukhdev, Chief Growth Officer, GIST Impact.
Starting now, both organisations will be collaborating with clients on pilot programmes and co-creating innovative agentic solutions. Looking ahead, the partnership aims to accelerate the next frontier of impact intelligence and sustainable marketing.
“Brands are doing the work, but fear is holding them back,” said Maddy Cooper, Chief Executive Officer at Flourish. “When combined with the ‘Create, Optimise, Verify’ agentic superpowers of the Flourish platform, the transparency and confidence of the GIST Impact platform converts to value creation as marketing becomes a driver of trust and growth”.
At its core, this partnership is about enabling end-to-end accountability – equipping businesses to build trust and create impact at every stage of the value chain.
About Flourish
Flourish is the truth marketing platform for enterprise brands – purpose-built to empower global brands to turn verified sustainability performance into bold, credible marketing. Flourish protects against the reputational risks of greenwashing and the missed opportunity of greenhushing – unlocking commercial advantage and protecting reputations.
